Dreame Technology has released the Pocket Cake High-Speed Hair Dryer, a compact styling tool intended to deliver fast drying in a lightweight, travel-friendly format. The company says the model builds on its earlier Pocket hair dryer and combines airflow, automatic temperature control and a folding body.
Patrick Wang, Dreame Technology Australia and New Zealand business director, said Australian consumers are looking for products that fit busy lifestyles without compromising on performance. He described Pocket Cake as offering professional-level drying performance in a compact design for everyday styling, travel and life on the go. Wang also said the launch reflects Dreame’s focus on the beauty and personal-care category and its effort to match consumer needs. The company presents the combination of a high-speed motor and a folding body as a way to balance performance with portability.
Motor, airflow and heat control
The Pocket Cake is powered by a 110,000rpm high-speed brushless motor and is rated to generate airflow speeds of up to 70 metres per second. Dreame says this helps significantly reduce drying times. Its NTC temperature-control system monitors temperature 500 times per second and automatically adjusts heat output. The system is designed to maintain a consistent drying temperature while protecting hair from excessive heat exposure. The motor and heat-control specifications are the main performance claims in the launch information.
The dryer also lists 350 million negative ions per cubic centimetre. Dreame says this feature is intended to help minimise static, reduce flyaways and leave hair looking smoother and more polished after styling. The announcement presents these as intended product benefits rather than measured outcomes.
Folding body and travel positioning
Pocket Cake has an 180-degree foldable design that collapses into a phone-sized shape for storage and transport. The hinge allows the handle to fold against the body, reducing the space needed in a bag or drawer. That folded footprint is central to the product’s travel positioning. It weighs less than 450 grams and supports 220–240V. Dreame says the format is intended to fit into luggage, handbags or bathroom drawers.
The model is available in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown.
Price and retail availability
Dreame’s Pocket Cake High-Speed Hair Dryer is on sale online through Harvey Norman, JB Hi-Fi and the Dreame website. In-store availability at Harvey Norman and JB Hi-Fi is scheduled from mid-November, so the online channel opens before the physical retail rollout.
The recommended retail price is $299, and the package includes a styling nozzle and a storage bag.