John Jones, managing partner of Hereford retailer Philip Morris & Son, has stepped down as president of the British Independent Retailers Association (Bira) after completing two years in the role. Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, took over at Bira’s annual general meeting this month. Bira works with more than 6,000 independent retailers across the UK, giving the presidency a representative role across a broad membership.
Jones described the presidency as a huge honour. He said the past two years had been challenging for independent retailers, and he highlighted Bira’s importance in enabling them to achieve collectively what they could not do individually. The comments framed the handover around a familiar tension for independent businesses: they compete individually but often depend on collective representation, shared advice and a common voice on policy issues.
He identified the launch of the Bira Forum as his proudest achievement. The Forum gives members a space to discuss issues, share challenges and access advice. Its creation was presented as a practical addition to Bira’s work, creating a channel for members to compare experience and draw on peer support rather than addressing problems in isolation.
Despite the pressures facing the independent retail sector, Jones said he remained optimistic about the future of the high street. He argued that people value the sense of place and community that the high street provides, as well as the knowledge and service an independent retailer offers. Those qualities, in his view, remain a source of resilience for independent shops even as trading conditions remain difficult.
Jones also pointed to policy changes he believes are needed. He said genuine business rates reform and an overhaul of planning rules were required to help the high street thrive. The remarks set out a policy agenda alongside the leadership transition, linking the prospects of independent retailers to the costs and rules that shape high-street occupancy and investment.
On adaptation, Jones pointed to the history of Philip Morris & Son. The business is 180 years old, he said, but the company as it is now in no way resembles the business it was originally. In his view, the key to surviving and thriving is evolving. The observation served as a broader message for independent retailers facing change.
Bira chief executive Andrew Goodacre thanked Jones for his contribution. He praised Jones’s leadership during a tough period for independent retail and described the Forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the presidency, providing continuity as the association shifts to new leadership.