The Little Sock Company, a Hertfordshire-based children’s brand, is running a Christmas campaign called No More Cold Toes. For every order placed, the company has pledged to donate a pair of socks to a baby or child in need.
The brand was founded in 2018 by Katie Saunders, a mother of three. It initially set a target of donating 6,000 pairs by Christmas. The company said the response has exceeded expectations, prompting it to raise the goal to 10,000 pairs.
To help the donations reach families across the country, The Little Sock Company is working with three organisations: Little Village, Baby Bank Alliance and Baby Basics UK. The company said all three support families experiencing hardship and will help distribute the socks to babies and children who need them most.
The business was built without outside investment. Saunders is described as passionate about using its success to make a positive difference. With Christmas approaching, the company hopes the campaign will inspire customers to help bring a little extra warmth to children in need this winter.
The campaign therefore links each customer purchase with a donation of socks, while the charity partners handle distribution to families facing hardship. The company’s stated aim is to keep more little toes warm during the winter months.