Packaging distributor Rajapack UK has changed its name to RAJA UK, bringing the Bedfordshire-based supplier in line with the brand its parent, the RAJA Group, uses across Europe.
The company says it supplies more than 43,000 UK businesses and has served the UK market since 1998. RAJA Group was founded in France in 1954 by Rachel Marcovici and Janine Rocher, whose first names gave the business its name, and now operates in 19 European countries.
One brand, unchanged operations
Managing director Tom Rodda said only the name has changed. According to Rodda, customers keep the same contacts, the same product range and the same next-day service they relied on before the rebrand.
He added that with peak trading only weeks away, the company has also tried to make seasonal planning easier by giving businesses a way to put a figure on the cost of their busiest weeks.
Prepare for Peak tool
Launched alongside the name change, the free Prepare for Peak tool is designed to help businesses estimate what peak will cost their packing operation and where they might be able to save, ahead of Black Friday on 27 November.
- Users select their industry to see how far order volumes typically rise during peak.
- The benchmarks combine Office for National Statistics retail data with RAJA order data covering 2023 to 2025.
- Users then enter their own figures, such as parcels handled per day and the number of people packing.
The company describes the output as an illustrative estimate rather than a quotation.