Stabilo has teamed up with Italian make-up brand Kiko Milano on a co-created lip colour collection that carries the shape of its Boss Mini highlighter into the beauty category. The two companies frame the line around a shared position: that creativity is a form of self-expression and that colour gives people the confidence to show who they are.
The centrepiece of the collection is a reinterpretation of the Boss Mini silhouette as a lip product, an explicit bridge between marking text on paper and colouring the lips. Kiko Milano also promoted the launch through its official social channels.
Five shades named in the language of writing
The palette is built on shade names that play with the vocabulary of writing and personal expression:
- FINE PRINT — brown
- AFTERTHOUGHT — mauve
- DON'T QUOTE ME — orange
- ON MY RADAR — red
- PINK(ER) — fuchsia
Both partners describe the range as an invitation to explore colour and to express individual style, and point to the quality and attention to detail for which each brand is known.
Two colour-led brands, one product format
Stabilo is best known for its highlighters, the category the new lip items echo. Kiko Milano is described in the announcement as the number one make-up brand in Italy. The collaboration puts the two businesses into a single product format aimed at consumers who treat colour as part of how they present themselves.
Positioning beyond the page
For Stabilo, the launch is presented as a visible step in a shift away from a brand rooted solely in writing instruments and towards an emotional, lifestyle-oriented identity. Chief executive Michele Molon said the company had helped generations express themselves through colour and was now taking that spirit beyond the page into new dimensions of creativity, describing the Kiko Milano project as an example of two iconic brands from different worlds challenging conventions and producing something unexpected.
Kiko Milano chief executive Simone Dominici framed the tie-up as a way to push colour and creativity further and to encourage the brand's community to highlight its own individual personality. He said working with Stabilo allows his company to carry that philosophy across product categories alongside a partner that shares its passion for colour and its commitment to creative consumers.
Where the collection will be sold
The collection will be available in stores and online in Italy, France, Spain, Germany and the United Kingdom, as well as through Kiko Milano's directly operated e-commerce platforms in Europe and the Middle East. Pricing and launch timing were not included in the announcement.